I was pilfering through my Twitter feed a while back and found something very interesting.  Actually, the tweet itself isn’t all that interesting but the end result of the tweet was shocking.

So during my talks with different salons I always ask how many of them have a Twitter account and how many of them with Twitter accounts have at least 100 followers.  Not that 100 is some magic threshold, but if you can’t get even 100 locals to follow you I just don’t think you’re doing it right.  Anyways, someone local here to Des Moines sent this as there tweet:

Naturally, in my world, this is what we call a lead.  In other words, this is someone looking for your services and has no idea where to go.  What would most businesses do with a lead?  ABC: Always Be Closing.  They would close the sale and make their money along with a soon to be life-long customer.  Especially a guy, considering how much more loyal we are to our hairstylists.  So this begs the question?  Who bit into this tasty lead?  Here is the first and ONLY response:

There you have it.  @Cueballmania responded.  Is he a hairstylist?  No.  Does he own a salon?  No.  But he had an answer.  Does Sebastians Hair Salon have a Twitter account to praise this loyal customer?  No.  How many mistakes were made in this correspondance?  A ton.

Being “on” Twitter doesn’t mean you register and just shoot out some updates.  You need to monitor Twitter.  Follow those that are local to you.  Engage them and two things will happen:

1. You will know when tweets like this first one pop up in the twitter-verse you will know and can make an offer they can’t refuse.
2. You can see your loyal tweeters responding to inquiries like this second tweet so that eventually, you don’t even have to do it.

Happy Tweeting!

Tags: engage on twitter, monitor, sebastians salon, Twitter